VLOOKUP vs INDEX-MATCH
VLOOKUP or INDEX-MATCH? 
VLOOKUP is easily the standard lookup method in the various spreadsheet applications that support it. It's simple, it works, so why am I proposing an alternative? Easy. VLOOKUP only goes ONE DIRECTION! INDEX-MATCH lets you go all over the place!
DATA Example
| A | B | C | D | E | |
|---|---|---|---|---|---|
| 1 | Franchise | Villain | Weapon | Feature | Loves |
| 2 | Star Wars | Darth Vader | Lightsaber | Helmet | Padme |
| 3 | Pirates | Davy Jones | Organ | Octopus | Calypso |
| 4 | Shrek | Farquad | Stepstool | Short | Fiona |
VLOOKUP Sample
If I want to know who the Villain is in Star Wars, this is how VLOOKUP locates that:
=VLOOKUP(A2:A3,1,0)
INDEX-MATCH Sample
What if I want to see what Franchise Davy Jones is from?
=INDEX(A:A,MATCH(B:B="Davy Jones",0))
INDEX-MATCH AND Sample
What if I want to find information based on more than one criteria?
=INDEX(A:A,MATCH(1,(C:C="Organ")*(E:E="Calypso")))
INDEX-MATCH OR Sample
=INDEX(A:A,MATCH(1,(C:C="Organ")+(E:E="Calypso")))