Storytelling
Storytelling Frameworks
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Hero's Journey / The Monomyth
- Call to adventure
- Refusal of the Call
- Meeting with the Mentor
- Crossing the Threshold
- Tests, Allies, and Enemies
- Approaching the Challenge
- The Ordeal
- The Reward
- The Road Back
- Resurrection
- Return with the Elixir
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Pixar Story Framework
- Once upon a time...
>Set the scene - Every day...
>Show the routine - One day...
>Introduce the change - Because of that...
>Show the first consequence - Because of that...
>Show what happens next - Until finally...
>Reveal the resolution
- Once upon a time...
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Simon Sinek's Golden Circle Inspire action through purpose-driven narrative.
Why: Your belief or purposeHow: Your unique processWhat: What you actually deliver
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Minto Pyramid Principle
- Main Point: Then Why #1, Why #2, Why #3
Hmm... Not sure about these
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STAR Method Tell work stories with clear facts and results
- Situation
- Task
- Action
- Result
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AIDA Framework Hook attention first, then build to action
- Attention
- Interest
- Desire
- Action
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StoryBrand Framework
- A character has a problem
- Meets a guide
- Who gives them a plan
- That calls them to action
- Helping them avoid failure and achieve success
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Three-Act Structure
Act I: SetupAct II: Conflict or rising tensionAct III: Resolution or transformation
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ABT (And, But, Therefore)
And: Establish the contextBut: Introduce the conflictTherefore: Deliver the resolution